Online shopping is booming in Zimbabwe as well as the rest of Africa. Including a mobile wallet in your mobile marketing strategy could be the best way for you to benefit from the shopping mayhem that is bound to incur. In today’s society, people look for speed and convenience. Consumers are changing the way they spend money and it crucial for businesses to evolve with their customers.
Mobile wallets allow shoppers to pay for their purchases using their mobile devices. Payment information is stored in mobile apps, which means consumers are now free from swiping cards and dealing with cash. This gives customers a sense of control and safety when it comes to their financial information.
3 Main Benefits of mobile wallets
- Businesses that stay on the cusp of innovation stand more chance of expanding their customer base. This is the twenty first century, and keeping up with technological advancements places you in a positive light in the eyes of consumers. By catering to the evolving needs of consumers, businesses can benefit their brand as well as attract more tech savvy shoppers.
- Customer experience. A business would not survive without positive customer experience. Mobile wallets help businesses deliver this by making purchases easier and more convenient. By implementing mobile payments, you can increase efficiency by speeding up the check-out process, saving on paper by using digital receipts instead and provide self-service for customer queries relating to transactions.
- Mobile wallets contain valuable information that businesses can use to better serve their customers. By having a better understanding of clients, businesses can cater directly to the needs of consumers as well as offer loyalty and rewards programs that will ultimately increase sales. This data can also be used in other aspects of your marketing strategy, giving you the chance to boost your social media marketing as well as gain valuable insight as to where you should direct your content marketing to better gain customer interest.
When you begin looking for a mobile wallet vendor or processor, it is important to make sure the new technology is compatible with your existing systems. Also important to consider is the visibility and capability of the system and the guarantee that all necessary security measures are in place for the sake of your customers as well as your business. If implemented correctly, using mobile wallets should decrease your risk of fraud.
At WSI Zimbabwe, we cater to every aspect of digital marketing for businesses. Our digital marketing seminars are there to educate you and your staff on the important aspects of digital marketing such as Search Engine Optimisation, web design, mobile marketing and much more.
To learn how you can benefit from partnering with us, contact us.