In the past, marketers would focus on pushing communication onto people in order to sell products and services. With traditional marketing, such as television and radio, you’re basically creating a single message for a wide range of people. Internet marketing and social media has changed the ball game for businesses. Instead of pushing content to the masses, marketers realise that customers are becoming more self-sufficient in terms of finding the specific products they are interested in and researching their various options. It is for this reason that you need to focus on inbound marketing tactics in order to know where your leads are coming from and to get more clients. Finding out where your leads are coming from online...