Facebook ads can be used to promote your content to a larger, more targeted audience. As an SMME, you have unique needs with regards to your digital marketing campaigns. If you have already invested in a website and are regularly posting new content on it, then you need to make sure this content is getting the traction and attention that it deserves. Here are a few things you should know about creating Facebook ads for your SMME’s content: Not everyone will see your posts If you have just kick started a Facebook campaign, you might be surprised to find out that not all of your fans will see the posts that you are promoting. The Reach function within Facebook...