An essential aspect of your digital marketing strategy is to create a sense of community with your existing clients, prospects, and industry peers. Internet marketers have long tapped into this. It’s time to be social Social media marketing has made community-building so much more accessible to businesses. By networking on the available platforms, you can find your tribe and engage with them in a meaningful way. LinkedIn is regarded as a more formal networking platform, which makes it an ideal place to build professional relationships. As the world’s largest professional networking platform, LinkedIn gives you the opportunity to increase awareness, influence perception, and generate leads. A well-designed profile (for you and your employees) includes your job title, a keyword-rich...