So the “computer geeks” out there call it UX. We mere mortals call it the users’ experience. This introduction already proves that no matter how familiar your products and services are to you, it is really all about the buyer. Does your website clearly state exactly what you have to offer? Is it easy for a newcomer to your site to find what they are looking for? User experience is key to success 74% of businesses believe that user experience and sales are connected. Before a prospect decides to buy from you, they are often only vaguely aware of their full requirements. By ensuring that your website is user-friendly in terms of format and navigation, your visitors are more...