If you run an SMME in Zimbabwe, then embarking on a digital marketing campaign can seem a little daunting. Not only do these strategies often require an initial investment (of time and money, if not both), but they also need ongoing attention.
Whether you’re a new start-up, a sole trader or an established SME owner, digital marketing in Zimbabwe is something you need to invest in. The number of people with internet access, mobile phones and social media accounts continues to rise, making it imperative for you to be marketing and engaging in these spaces. Here are a few tips to get the most out of your digital marketing strategy:
Take a look at your overall business strategy, the current economic environment, your potential target audience and what you want to achieve. Be realistic when you set goals and consider the impact that each type of marketing strategy will have on your business.
Put measurement strategies in place
Whether you’re launching digital marketing strategies on your own or in collaboration with an internet marketing consultant, make sure there are clear measurement and tracking strategies in place. Track everything from your website visits and conversions (via Google Analytics) to your following on Facebook, Instagram, LinkedIn and Twitter so that you know whether you are improving and on your way to reaching your goals.
Know your options
Depending on your products, services and industry, you might choose a mobile marketing campaign, an email marketing campaign or a revamped ecommerce website. Make sure you partner with the right people so that you are aware of all the options available to you.