As a business owner, do you fall into one of two groups?
- You know you need a website, but you just haven’t had the time or money to make it happen, or
- You have a website, but you know it’s not what it should be.
Either way, WordPress is an excellent web design solution because:
- All you need is an internet connection and a web browser to create your website. setup, manage, and update
- WordPress automatically solves a ton of SEO issues
- work well on a smartphone or tablet
- During the past decade WordPress has been refined, tested, and enhanced.
Hey, if it’s good enough for the likes of:
- The Wall Street Journal
- Forbes Magazine
- TED (Talks)
- CNN, and other digital marketing experts
it’s good enough for me!
The cherry on the top
One of the bestselling points of WordPress is its ability to be extended. WordPress plugins are ways to extend and add complex business features to your website without having to hire a coder.
According to the WordPress website, ”The core of WordPress is designed to be lean and lightweight, to maximize flexibility and minimize code bloat. Plugins then offer custom functions and features so that each user can tailor their site to their specific needs.”
An important aspect of growing your business is to be found by potential customers searching on a search engine. SEO stands for Search Engine Optimization. Basically, if you have good SEO, then your site will appear higher in search results on Google, Bing, Yahoo, etc which will increase the traffic to your site. In other words, search engine optimisation is key to the success of your business.
The Yoast plugin is a popular new SEO tool that guides you through the steps you need to configure the content of each post so that it’s optimised for SEO – things like keywords, writing a meta description, etc. What a relief to know that your content marketing strategy has the backup of a WordPress plugin to help it succeed.
Another popular plugin is Gravity Forms for all contact forms. It’s a paid plugin, but well worth the price because it comes with tons of add-ons, such as being able to integrate it with Mailchimp, Paypal, Stripe, Freshbooks, and more.
Probably the most valuable plugin for WordPress is Google Analytics for WordPress. SEO and digital marketing is always evolving. The only sure way to get a good return on your marketing investment is to track and tweak your efforts. Google Analytics tracks your WordPress site with lots of metadata, views per author or category, automatically tracks outbound clicks and page views.
Need help with your website design? Contact us today.