If you have a business in the hospitality industry, you will need professional web design to create a website that will help you get the bookings you need to be a success. What does it take to create such a site? What are the main components of a great website? Read on to find out more.
Your website needs to be optimised for search
When people need a place to stay for a holiday or business, the first place they look is the Internet. Specifically, they search for something using Google and usually will book with a place that comes up on the first page of search results. In order to get on that first page, your website needs to make use of search engine optimisation or “SEO” in order for Google to rank your site high on its results.
You need to make it easy to book
Don’t bury your phone number and rates somewhere hard to find. Most people don’t go further than the homepage of a website, so your essential information (ie. Contact information and rates) need to be front and centre. The less work it is for a potential guest to find the info they need, the more likely they are to book with you. That means that including features like online booking forms as well as images of the accommodation will go a long way to getting those bookings in.
You have to build a presence online
Using a combination of PPC, online advertising and social media marketing, your brand needs to have a presence on the web that gets people to your site and turns browsing into sales. Think of your online presence as the 24/7 PR executive that works tirelessly even as you sleep. That presence needs to be up to date and constantly sending the right message. Try including all your positive reviews on your website and social media as well – that way potential guests can see why they need to book with you.
Need help getting your website up and running? Speak to us at WSI, where we are the experts on digital marketing, web design, content marketing and more. We will help build you a positive presence on the World Wide Web. Get in touch by contacting us today!