Ecommerce websites have helped many start-up businesses and entrepreneurs take their products to customers worldwide. Not only can you reach people who are looking for what you have to offer in an instant, but you can target your internet marketing activities in such a way that you are able to zone in on your ideal client base.
With an ecommerce website, you have fewer initial capital costs. You don’t need a brick and mortar store and you can run an entire enterprise from the comfort of your own home. What you do need to invest in, however, is a solid customer service plan. Customer service is vital for the success of any ecommerce website and here’s why:
People buy from people
The age old saying of ‘people doing business with people’ still rings true, even in the digital age. Online customers still want to be able to engage with real people and not they’re throwing their money in the big black hole of the internet.
People are fearful of spending online
Many people do their banking online and make electronic payments online, but they can be a bit more fearful of typing in their credit card details on a website they haven’t used before. If they are able to get a quick reply from a customer service agent (or even engage in an online chat before they purchase), they will be more likely to trust that their products will arrive.
Need help with your internet marketing strategy or customer service plan? WSI can help. Contact us for more information today.