Search Engine Optimization — Cut Through the Clutter and Be Found

In the infinite reaches of cyberspace, it sometimes seems like an impossible task just to be found by the people who would benefit from your products and services. One solution is search engine optimization, or SEO. WSI is standing by and ready to assist you.
Search engine optimization refers to practices that enhance your website’s visibility in “organic” web searches — that is, unpaid searches based upon the algorithm used by search engines. Modern SEO focuses primarily on Google, by far the world’s most popular search engine, but also accounts for other search engines like Yahoo! and Bing. The goal with SEO is to appear as high as possible in searches for keywords that most powerfully relate to your business. The higher you appear, the more quality visitor traffic you will drive to your site.

SEO Success Begins with WSI

Let WSI take the burden of SEO from you so you can take care of your core business. We’ll develop a comprehensive strategy in conjunction with your website design so that new customers in need of your products and services can find you on all the major search engines.

Here’s a brief window into the process:

Market-researched keywords

What keyword phrases relate to your business? And which keyword phrases represent the most popular, targeted, and effective phrases your potential customers are actually typing into the search bar? We’ll work together to ensure we know exactly what keywords relate most powerfully to your business.

Website design

A clean, well-structured website which is easy to “crawl” (i.e. easy for search engines to analyze) is essential to modern SEO practices. This component goes hand in hand with our in-house web design services.

Website content

From meta tags to body content to page titles, we’ll incorporate relevant keywords in just the right places and in just the right amounts to maximize your site’s SEO.

Local search

Local customers might be key to your business, which is where geographical keywords and local search optimization come into play. Because WSI has a global reach but a local presence, we will have a keen grasp of how to make local searches work for you.

Search engine optimization is a key component of your digital marketing success. We have the proven techniques that can get you found on the world wide web.

Contact us today to learn more about our SEO

Search Engine Marketing

If you want to rank #1 for your targeted keywords, you need to understand how search engines work. You must know what factors search engines use in ranking websites and how they “read” and “index” web pages.

At WSI, we have a 3-Step plan to help businesses like you to identify and create the quality website content that Google loves. We will also ensure that you are fully leveraging Search Engine Marketing (SEM) in your business to help drive you more revenue.

3-Step SEO Plan

Step 1: Dominate your particular industry sector

  • Identify your target audience
  • Set your website goals/ objectives
  • Understand what persuades your audience
  • Scout your competition

Step 2: Get your website ranked as high as possible

  • Ensure your site structure is search engine friendly
  • Identify the keyword phrases your audience use
  • Identify off-site activities that will get you links

Step 3: Track, Monitor, Adjust

  • Track your keyword rankings
  • Analyze your website’s visitor activity
  • Monthly reports detailing website performance
  • Provide recommendations for improvements