Facebook ads can be used to promote your content to a larger, more targeted audience. As an SMME, you have unique needs with regards to your digital marketing campaigns. If you have already invested in a website and are regularly posting new content on it, then you need to make sure this content is getting the traction and attention that it deserves.

Here are a few things you should know about creating Facebook ads for your SMME’s content:

Not everyone will see your posts

If you have just kick started a Facebook campaign, you might be surprised to find out that not all of your fans will see the posts that you are promoting. The Reach function within Facebook ads shows how many people see the posts and you can use this as your guide to get better at targeting your content for your Facebook audience.

Get better at targeting with these tips:

  • Start researching their interests: Facebook ads let you target people who have liked a page or listed a certain topic as an interest on their profiles. If you don’t know where to start, then you can type just about anything into the interest search box and Facebook will give you suggestions.
  • Target specific income groups: If you are selling something to a certain LSM group, then you should look at the Demographics search options in Facebook ads. This option will allow you to target groups of people based on their assets, net worth and income.
  • Target people who are working in certain industries: If your target audience likely works in certain industries or if your ideal customer has a specific job title, then you can also use these targeting options under the Work demographic on Facebook.

Need help with your social media marketing strategy? Then contact WSI Zimbabwe today or join us at our next Digital and Facebook Marketing workshop on 02 November right here in Harare.