An essential aspect of your digital marketing strategy is to create a sense of community with your existing clients, prospects, and industry peers. Internet marketers have long tapped into this.
It’s time to be social
Social media marketing has made community-building so much more accessible to businesses. By networking on the available platforms, you can find your tribe and engage with them in a meaningful way.
LinkedIn is regarded as a more formal networking platform, which makes it an ideal place to build professional relationships. As the world’s largest professional networking platform, LinkedIn gives you the opportunity to increase awareness, influence perception, and generate leads.
A well-designed profile (for you and your employees) includes your job title, a keyword-rich description, and links to your content. By optimising your profile, you will boost your visibility within the network.
By creating a company page along with your personal profile, you can market your business to the LinkedIn community. Using your content marketing principles, tell your customers and prospects the story behind your business.
Take it a step further by creating showcase pages to share the different facets of your business with its own target audience.
Combine your personal and company pages by tailoring your company status updates to your followers, and then share these updates on your personal page.
In the online world, LinkedIn shares an abundance of work information which can be used as a potent targeting system for advertisers. Because you are able to target your ads so precisely, LinkedIn is a powerful Pay-Per-Click (PPC) platform.
Linking with LinkedIn
Search engine optimisation (SEO) is a key element of digital marketing. Search engines rank pages higher in search results based on the number and quality of links to those pages.
LinkedIn allows you to have three links in your profile. Link building can also be done by publishing valuable content updates to LinkedIn – increasing your SEO rankings while also increasing your value as a thought leader and industry expert.