Don’t know your CEO from your SEO?

Search Engine Optimisation – the cornerstone of your digital marketing strategy – is all about increasing your chances of being found when customers search for a product or service like yours with Google, Bing, Yahoo and other search engines.

Google reports 10.3 BILLION searches every month.

93% of online experience starts with Google.

Being ranked highly by search engines puts you in a great position to be noticed by those who want to business with you – because they are searching the terms for which you’re optimised.

Doing Voodoo like you do

Since Google, Yahoo and Bing keep their algorithms secret, SEO is one of the most mysterious parts of building an online presence and website design.

While there are no shortcuts to score highly in terms of SEO; there are several practices that will lead to a higher rank that have stood the test of time:

Plan with keywords

Research what your customers are searching for. Google even offers a free tool called Keyword Planner. But don’t think you can cram a whole bunch of keywords onto your website. Part of the algorithm includes deriving meaning from the sentences made by your words. Use local keywords specific to your business

Invest in quality content

This follows on from the point above. Not only does compelling content give meaning to the keywords you would like to share, but it’s a social tool enabling you to build stronger relationships. In a recent poll1, 57% of online marketers voted that content creation is still the best SEO strategy. A great blog, for example, gives your audience something of value to read and share; and creates an opportunity to be found with each new blog post.

Onsite SEO

Use unique page titles, meta descriptions, URLs, and content to stand out with new keywords and send signals to the search engines.


Creating a Google+ business account and using keyword-rich descriptions in your profile increases your visibility in local keyword searches.


Test different channels of social media, PPC, email marketing etc. to see what works, and what gives you the most bang for your buck. A diverse marketing campaign compliments your SEO through traffic links and branding.

Create a Link Building Campaign

Google doesn’t care about the type of link building you do – they care about the implementation. Paid links, press releases, infographics, user generated content, Q&A’s, contests, content marketing, and guest blogging can all be used for SEO in a natural way, but only with correct implementation.

Natural links:

are not easy to scale,

contain few patterns, and

have no control over anchor.

While annautural links, (such as spammy guest blogging and infographics with the exact same anchor text over numerous blogs):

are scalable / automated,

contain patterns – such as over-optimised anchor text, or a network of blogs – and

have controlled anchor text.

Speed (doesn’t) kill

The upload speed of your website is another factor that influences search rankings. While a picture may be worth a thousand words, ensure that your graphics aren’t slowing your website down.

Be responsive

Not that long ago everyone had a “mobi-site”. That no longer helps, but actually hinders your search engine rankings. Not only is a responsive website design that fits mobiles, tablets, and desktops preferred by search engines, but it allows you to focus on a single website rather than spreading your efforts over two.

For more information on SEO, contact us today.

  1. 1. Ascend2, “SEO Marketing Benchmark Summary Report”, April 17, 2014