Spring is just around the corner and just as you need to spend some time spring cleaning your closets at home, you should also be focused on doing a bit of ‘upkeep’ to your digital marketing strategy. Here are some things to take a look at before the new season kicks off next month:
Ditch your old, outdated campaigns
Do you have ‘legacy’ digital marketing strategies which aren’t really bringing in any business but still take a lot of time and effort? Relook your campaigns and strategies to determine what’s not giving you a return on investment.
Rethink your social media marketing efforts
If you’re created social media profiles for LinkedIn, Facebook, Pinterest, Twitter and GooglePlus, make sure you’re contributing relevant, unique content to each profile. If you see some of them aren’t performing well, find out if this is due to the fact that your target audience simply isn’t using these channels or if you need to rethink your strategy for that specific profile.
Research new possibilities
Have you been procrastinating when it comes to launching a mobile campaign or uploading PowerPoint presentations to SlideShare? These simple, yet effective tools can add new fuel to your digital campaigns so start researching and investigating platforms you haven’t been using in the past.
Need digital marketers to help you relook your internet marketing strategies? Whether you’re interested in paid google advertising and search optimisation or targeted social media, email or content marketing strategies, WSI Zimbabwe can help you. Contact us for more information today.