What are integrated email marketing campaigns and why do you need them? WSI Zimbabwe explains all: For many people, email is their preferred channel to interact with businesses. Email marketing is still one of the most effective ways to engage with existing clients and potential clients. One thing many people struggle with, however, is integrating their email marketing campaigns with their other marketing campaigns. While email marketing can be very effective, it doesn’t work well as a stand-alone medium. A few ways to do this is as follows: Leverage your social media profiles Your readership probably uses different platforms to network and engage online. Make sure you’re making the most out of your email marketing campaign by including social...