These days, digital marketing seems to be mostly about data that gives you access to a wealth of information on your target market… But how do you use it to develop content marketing that really connects with potential customers? These tips should help you out: Integrate information from many sources Use data from your social media marketing to target customers through SEO, and vice versa. For example, Facebook users that engage with posts on reading and literature can be targeted with an Adwords campaign for your bookstore the next time they search for something on Google. Timing is everything Facebook and Twitter are especially good at providing real time information on audience and you can use this to create...