Before we say another word on why online influencers matter to your business, let’s get the elephant out of the room: What are online influencers, anyway? Let’s say you are a “dedicated follower of fashion” who wins an all-access pass to New York Fashion Week. It’s a whirlwind of glamour and outlandish outfits showcased in dark and noisy venues. By the end of the week, chances are you’re thrilled, exhausted, and a little confused. Step in your latest edition of Cosmo – where they lay out a systematic display of the fashions on show, which emerged as trends, and how a regular person can incorporate these styles into their wardrobe. The majority of us are influenced by second-hand information...