Remarketing is a great tool for business owners and digital marketers who want to sell more products online and follow up with leads. First things first – what is remarketing? If you go to an online store or website to do research about a product you’re interested in, you will see pictures and product descriptions on the page. After you’ve done your research, you might go and check your email, browse the web and go about your daily online routine. Suddenly you see the same product photos pop up in paid advertising space – that’s remarketing. So, how do companies get this right? Many times, it’s the product of a clever internet marketing campaign that uses Google’s new Dynamic...
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