E-commerce websites are often tricky for digital marketers. More often than not, these websites have numerous product pages, a less-than-ideal linking and category/sub-category strategies and lots of duplicated content, making SEO difficult. The point of any ecommerce website is to sell products online, so it’s worth your while to invest in the advice of an experienced digital marketing consultant. Here are a few tips from WSI Zimbabwe to boost the SEO of your ecommerce site: Plan the website navigation One of the reasons why SEO of an ecommerce website is tough is often because the website was built long ago. Product catalogue updates, new brochures and products get added to the website in a haphazard fashion, which can really...