E-commerce websites are often tricky for digital marketers. More often than not, these websites have numerous product pages, a less-than-ideal linking and category/sub-category strategies and lots of duplicated content, making SEO difficult. The point of any ecommerce website is to sell products online, so it’s worth your while to invest in the advice of an experienced digital marketing consultant. Here are a few tips from WSI Zimbabwe to boost the SEO of your ecommerce site: Plan the website navigation One of the reasons why SEO of an ecommerce website is tough is often because the website was built long ago. Product catalogue updates, new brochures and products get added to the website in a haphazard fashion, which can really...
B2B marketing business Buyer personas Content marketing digital marketin digital marketing digital marketing strategy ecommerce ecommerce strategy Email marketing Email marketing strategy enterprise Gmail Sponsored Promotions Ads Inbound marketing Internet marketing link building marketing MLM marketing Mobile Marketing network marketing online advertising online influencers Online marketing PPC remarketing Search engine optimisation SEO SEO optimisation Social media Social media marketing Social media marketing strategy Twitter for business Web design web optimization website design Website evaluation Website marketing website rankings Zimbabwe