Twitter is one of the most useful digital marketing places to achieve your marketing goals, yet it is so often underutilised. Twitter’s link-building ability greatly improves your SEO. In this handy guide, our digital marketing consultants have broken Twitter down to its various parts to make better sense of this powerful tool in your social media marketing strategy toolbox: Your Twitter Profile Here, tell users the story of your business using these tools: Profile picture – select one that best captures the face of your business. Summary – draw on your content marketing to describe your business, products and services in a clear, informative way. Contact – get found by including your location and your website details. Background –...