The challenge

One of the most difficult challenges a new business faces is how to successfully attract new customers and extend customer lifetime value – all on a tight budget

With limited time and resource, new business owners need to acknowledge that an element of trial and error will likely lead to the best results, while still being savvy when deciding which areas to prioritise. Here is how internet marketers tackle this:

The solution

Digital marketing describes the united marketing services that are used to attract, engage, and convert customers online.

Combining channels such as content marketing, influencer marketing, SEO, social media, and online advertising, digital marketers help companies connect with customers and monitor the performance of their digital marketing strategy.

Breaking it down

Having a social media marketing strategy is the most cost effective resource for any SME. Organisations can build their brand to a receptive community through social networks. An excellent way to keep communication channels open, develop consumer trust and build customer relations, social business promotion is more organic.

By making your communications informative and helpful, content marketing creates something your customers will look forward to receiving. Offering meaningful content makes your product seem less about sales and more about serving. Using appropriate keywords in your content corresponds to ROI. Put yourself in the consumer’s shoes to find the relevant keywords which in turn boosts organic engagement.

Because search is not static, digital marketers need to adapt and monitor what works and what doesn’t in order to drive SEO.

A successful link building approach for many SMEs is to join forces with a group of synergistic, non-competitive businesses and cross-promote. By collaborating with each other, you can expand your customer base because you’ll be reaching new people

If you’re willing to make a small investment to increase traffic, but also want to control how much you spend, then the quickest way to send traffic to your website is with PPC (pay per click) advertising.

Need help with your digital marketing? Contact us today.