LinkedIn has about 380 million users globally, but as you read this, this number will have increased exponentially. This is because every two seconds, new members join this social professional platform. In Africa, Zimbabwe is among the top 15 countries with the highest numbers of active members on LinkedIn.

What does this portend for your career and enterprise in the country? To appreciate this, you have to understand that the International Telecommunications Union (ITU) has grown from 5.2 million in 2013 to 5.9 million. With more people on the Internet, anyone with access to social media will connect and this gives you endless opportunities to grow your business.

But it goes further than this. With this platform, you get more relevant connections either as a corporate body looking for expertise, or as a career person looking to grow. This platform helps you make your connections on Facebook even more germane to your operations. As a job seeker, LinkedIn (6,600 searches a MONTH in Zim) is a goldmine which you just need to exploit suavely.

The beauty about social networking sites such as this is the fact that you can also promote your business to targeted groups of people. As a result of this you will see more success with your social media marketing campaigns.

LinkedIn sign up is not only easy, but you can update your LinkedIn login any time you want and even alter your profile as days go by.

Looking for ways to leverage social media for your business, just contact WSI, your most reliable digital marketing media consultant.

Contact us today for more information.