So the “computer geeks” out there call it UX. We mere mortals call it the users’ experience. This introduction already proves that no matter how familiar your products and services are to you, it is really all about the buyer. Does your website clearly state exactly what you have to offer? Is it easy for a newcomer to your site to find what they are looking for?
User experience is key to success
74% of businesses believe that user experience and sales are connected.
Before a prospect decides to buy from you, they are often only vaguely aware of their full requirements. By ensuring that your website is user-friendly in terms of format and navigation, your visitors are more inclined to take the time to fulfil their needs. This increases not only your chances of making a sale, but also forms part of improved SEO.
Key elements of user experience
- As with so much in life, first impressions count. Considering the many types of devices that your potential customer may be using, it is essential that your web design is responsive. Responsive web designs adapt to various devices to make sure your site looks great on all platforms.
- The purpose of search engine optimization is for people to find your site. One of the components which search engines take into consideration when they calculate the order in which websites are displayed after a search is the time users spend on your site. Engaging content, creative display, and easy navigation all help to keep your visitors browsing.
- Another aspect which is calculated is your site’s popularity – why a consumer chooses your website over a competitor’s. A site that quickly and easily meets searchers’ expectations leaves visitors satisfied with the general perception and experience on your site. Again, a user-centred website design