social networking sites in the world. If you own a business in Zimbabwe, then it’s time you
started using Twitter to stay connected to your target audience.
The digital marketing pros at WSI Zimbabwe have set out some useful tips for business owners, marketing managers and salespeople to use Twitter to engage with their target audience.
If you’re going to invest in a Twitter profile, then make sure you post tweets regularly. You can
easily automate the process by scheduling tweets with a tool such as Hootsuite, but make sure
you balance automated tweets with original and real-time tweets. If you’re at an industry
conference, for example, live tweet what conference speakers are saying and retweet relevant
information to your own followers.
Make it personal
Few people want to follow a brand or company profile that only posts updates about
themselves. Make sure you’re not only posting one-way marketing messages about your brand. Make sure you reply to questions and queries on Twitter and take the time to engage with
people who follow you by sharing their content or asking them questions.
Expand your reach
There’s not much use tweeting to a handful of followers. One of the best ways to get more
people to follow you on Twitter is to post good content that gets retweeted. Another way is to
follow people who have already shown interest in your product on other platforms (for example, people who have liked your Facebook page or signed up for your e-newsletter).
Need help with your social media marketing strategy? Contact the experts at WSI Zimbabwe