The eCommerce industry continues to grow in strength, with sales volume dramatically increasing each year for at least the past decade. Whether you have an existing eCommerce business, or are thinking of starting one, the statistics are in your favour:
- 80% of internet users have purchased something online at least once, with 50% having purchased more than once.
- On average, 70% of online shoppers believe they will find a better deal online than they would find in a brick-and-mortar shop.
- Today’s generation spend about 15% more than the previous generation.
The total number of online shoppers in the US is expected to exceed 206 million in 2015 and 215 million by 2018!
When launching or updating an eCommerce operation, there are a number of things you can do to ensure your success, but the most important of these is to remember your customer and to put them first. Keeping your customer at the forefront of your internet marketing planning will help you design a site that will succeed and please.
You need to differentiate your business and make sure it stands out in the minds of your potential customers. Try to capture a niche market – launching an eCommerce venture that is too broad ranging can be a disaster. There are many other people out there with similar ideas to yours, so if you can find a way to specialize your offering, you will strengthen your position in the market.
Think about how your customer interacts with your site the first time and try to simplify the process. Loading the shopping process with too many upsell opportunities or creating too many clicks can lead to customers giving up before reaching the payment phase. Your customers do not like to run around in circles, so don’t make them.
One of the best ways to drive leads is to focus on a content-heavy strategy. Quality content, refreshed often, almost always pays off. Start with a blog, shares posts on social media and connect with similar businesses. Don’t ever underestimate the power of social media. People value the opinion of their peers and will automatically be interested in something that has been shared. You need to invest heavily in social media marketing, by incorporating elements into product listings as well as having a strong presence on Facebook, Instagram, Twitter and Pinterest.
Find out what it is that motivates your customers to purchase, what they like, what their interests are, then design your site to meet their needs and keep them loyal to your brand. Treat your customers the way you want to be treated and make every interaction a positive one.
WSI can assist with your digital marketing strategy
From social selling to PPC, SEO and link building, the experienced team at WSI can help you take your eCommerce business to the next level. Offering an extensive range of services, they can advise you on the steps to take to ensure your business’ success. Contact them today to find out more information.