Digital marketing is always changing. If you’re still running the same campaigns and strategies which you launched a few years ago, then you’re probably missing out on important sales. Here are a few key things to include in your digital marketing strategy this year:
A once-off sale is still a sale, but a loyal brand advocate is what you want your customers to be. In order to move a customer to a repeat client, you need to focus on relationship marketing. According to statistics, 2 billion people have smart phones this year and this device is where you should be focusing your marketing efforts. Focus on building long-term relationships with customers on the channel they prefer – their mobile phones. Create meaningful, personal interactions through messages and easy-to-consume social media content.
Automate your efforts
As any business owner or internet marketing consultant knows – marketing takes time. Whether you’re creating content, launching a social media campaign or kick-starting a series of e-mail newsletters for your customers, you need to start automating these processes so that they occur in the right sequence without so much involvement on your behalf.
Thanks to So-Lo-Mo (social – location – mobile) marketing opportunities, business owners and marketers can create much more interactive experiences for clients. Consider how you can incorporate technology with real-life events such as tradeshows, in-store sales and promotions to give your customers a more engaging digital experience.