black woman looking at the computerMarketing in Zimbabwe, especially digital marketing, needs to be carefully planned and executed as many businesses are investing in niche advertising strategies that enable them to make a real difference to their bottom line.

If you’re considering an overhaul of your current marketing plan, or just interested in making a few tweaks to your business, here’s an overview of the most effective digital marketing initiatives that you can embark on if you own or manage a business in Zimbabwe:

Search Engine Optimisation

The days when a website was a novelty are long gone and everyone from online sellers to SME owners have websites now. How do you make sure your website pages, blog posts and articles are found online? By investing in a foolproof Search Engine Optimisation strategy. Whether you’re targeting local Zimbabweans or you wish to reach potential customers in other African countries or abroad, Search

Engine Optimisation is how you can ensure your pages appear in Google’s search results when a search engine user types related keywords and locations into the search engine.

Social media marketing

Social media platforms such as Facebook, Twitter, Pinterest and LinkedIn continue to rise in popularity. In Zimbabwe, an increasing number of citizens are accessing these sites on a daily basis. If you want to make sure you’re connecting with your target audience and reaching potential customers, then it’s vital that your brand has an active, authentic presence on these networks.

Paid search advertising

Paid search advertising (also known as Pay-Per-Click advertising) is a way to draw a large number of people to your site. The benefit of paid search advertising is the fact that it works instantly and it’s completely measurable.

Your best bet is to speak to an experienced digital marketing consultant in Zimbabwe about your internet marketing strategies. Contact WSI in Zimbabwe for more information today.