As Zimbabwe businesses are struggling in the current economic environment, digital marketing has become an essential tool in order to keep businesses afloat.
With the economy being as it is today, finding the cheapest yet most effective marketing strategy is the key to any business.
Traditional marketing is more expensive and limits you to a specific location and target audience. With email and social media marketing, you can reach potential clients on a local, regional and global scale.
To have an effective online marketing strategy, you need to be aware of the influencers on social media. These include experts, celebrities, journalists, analysts and connectors. Follow these influencers as they will have a good contact base that could lead to more potential clients.
It is beneficial for you to identify your target market. You can then join relevant groups on social media to ensure better growth. By joining these groups, you reach a bigger pool of potential clients as long as you use these groups wisely and know how to share information about your business without spamming them.
When you are using digital marketing, it is much easier to track your client numbers and their engagements. Social media pages and websites have analytics pages running in the background that show you where your clients come from and calculate the number of potential clients reading your media updates and blog posts.
Online advertising and marketing strategies at WSI Zimbabwe
We at WSI Zimbabwe pride ourselves in having a team to help you with all your online marketing needs through education and services.
With expertise in fields of content marketing, SEO and social media, you can rest assured that your company will be in good hands.
For more information on online marketing services and our unique digital marketing courses held right here in Harare, contact us today!